Qualitative Services

IFEM Research France is experienced in a wide range of qualitative methodologies and projective techniques, including the folllowing:

  • In person and online focus groups
  • In-depth, triads, dyads, friendship paired depth interviews
  • In-store observation
  • In-home visits
  • Creative concept labs
  • Car clinic , showroom evaluation
  • Customer testimonials
  • Pre-testing for quantitative studies
  • Hybrid studies, combining qualitative and quantitative protocols
  • Observational / ethnographic profiling
  • Online communities
  • Video editing

Focus Groups

All our focus groups are carried out in State-of-the-art focus group studios offering a high level of accommodation and service in the major French cities.

  • In-house recruiting staff
  • Panel recruitment, blind and unbiased
  • Interpreters, transcriptions, note takers
  • Experienced moderators
  • Bilingual moderators
  • Moderator debriefs
  • Analytic reports
  • One-way mirrors
  • Equipped kitchens
  • Audio and video recording, simultaneous translation
  • Focus vision

Qualitative Moderation Techniques

Our professional moderators are experienced in the usage of a wide range of group moderation techniques, including the following:

  • Collage
  • Mind mapping
  • Perceptual mapping
  • Psycho drawings
  • Music metaphor
  • Laddering