Qualitative Services
IFEM Research France is experienced in a wide range of qualitative methodologies and projective techniques, including the folllowing:
- In person and online focus groups
- In-depth, triads, dyads, friendship paired depth interviews
- In-store observation
- In-home visits
- Creative concept labs
- Car clinic , showroom evaluation
- Customer testimonials
- Pre-testing for quantitative studies
- Hybrid studies, combining qualitative and quantitative protocols
- Observational / ethnographic profiling
- Online communities
- Video editing
Focus Groups
All our focus groups are carried out in State-of-the-art focus group studios offering a high level of accommodation and service in the major French cities.
- In-house recruiting staff
- Panel recruitment, blind and unbiased
- Interpreters, transcriptions, note takers
- Experienced moderators
- Bilingual moderators
- Moderator debriefs
- Analytic reports
- One-way mirrors
- Equipped kitchens
- Audio and video recording, simultaneous translation
- Focus vision
Qualitative Moderation Techniques
Our professional moderators are experienced in the usage of a wide range of group moderation techniques, including the following:
- Collage
- Mind mapping
- Perceptual mapping
- Psycho drawings
- Music metaphor
- Laddering
